Research Methodology chapter of the thesis details out the research methodology for the
present study. This chapter explains the research objectives and a
suitable methodology to achieve those objectives.
For effective and flawless data collection or research methodology, survey, interview and case study methods were extensively used. Survey method is the most extensively used technique for data collection, Lottery Sambad especially in behavioral sciences, whileinterviews are an appropriate method to use when exploring practitionersperspectives due to the qualitative nature of the information. Case studymethods are used for an in-depth investigation of a single individual, group,or an event. It provides a systematic way of looking at events, collecting