ONLINE PHD IN DIGITAL MARKETING
A PhD in Digital Marketing is a 3 years online program that can give you the opportunity to specialize in business research. A PhD is also one of the highest educational qualifications that you can get in the fields.
Digital marketing is an innovative and future-ready field, and it’s already essential for many businesses. In a digital marketing PhD program, you can work toward becoming a domain expert and get firsthand experiences with research.
With the growing number of distance learning options, it’s now more convenient than ever to earn this lucrative doctorate.
PhD in Digital Marketing Online Programs:
PhD in Digital Marketing programs are focused on creating scholars and knowledgeable experts who can help the industry move forward with the original research. You can be trained to use your data analysis skills to solve marketing challenges.
Digital marketing is a quickly evolving field that relies on the latest technology.
It spans many of the modern tools and strategies currently used by the companies to reach their target audiences, including social media, email, search engines, websites, and analytics.
As a digital marketing PhD candidate, you’ll likely choose a specific research question and build your expertise around that area. Doctorate programs in digital marketing typically emphasize econometrics, statistical analysis, and experimental research. You’ll likely take classes on marketing theories and applications as well.
During the second half of your PhD program, you’ll probably spend most of your time working on the dissertations that can be published in an academic journal.
Most programs will provide opportunities to learn how to critically analyze current papers on digital marketing and will have experienced faculty members with similar research expertise that can help guide you.
Different programs offer different concentrations, but here are some of the most common research areas:
To create an original research paper, you can study advanced models in marketing along with special topics. You can also practice using mathematical and economics tools to get insights from data.
Digital Marketing Careers and Salaries:
Chief Executives - $179,520
Marketing Managers - $135,030
Advertising and Promotions Managers - $127,150
Training and Development Managers
Public Relations and Fundraising Managers - $119,860
General and Operations Managers - $97,970
Business Teachers, Postsecondary - $94,360
Market Research Analysts - $63,920
Public Relations Specialists - $62,800
Most digital marketing PhD programs have the following admission requirements: